I really believe Hasbro should team up with target or even amazon. Otherwise G.I.JOE may leave forever. Part of the issues are.

1. Price point: Joe is higher than other military action figures.
And before I catch flak for saying it, companies are pumping out vehicles, figures and playsets cheaper which has hurt the brand.

2. Availability: Honestly Hasbro has lost faith in Joe, they make more transforms and 5 poa star wars products which is fine, but it's become painfully apparent that G.I.JOE to them is a movie tie in, and unless allspark pictures and the shared universe gets underway soon then it's likely that the only new Joe products will come from the joe club.